CASE STUDY

Unifying Corporate Web Platforms
for Enhanced User Engagement

Custom Software Development
Automotive

Project Highlights

Scope

  • Unified the websites for Mercedes-Benz Truck and Mercedes-Benz Bus into a single platform.
  • Delivered a multilingual corporate web platform with sub-projects for management and UI.
  • Created a user-friendly website and an intuitive content management panel for corporate use.

Challenges Overcome

Combined two separate web platforms into a unified system while supporting multiple languages.

Ensured the new platform adhered to the latest UI and UX trends to enhance user engagement.

Delivered a robust content management panel for streamlined corporate operations.

Business Impact

The Corporate Web Platform project delivered measurable benefits to the client.

Platform Unification Efficiency

Content Management Speed

User Engagement Rate

Multilingual Accessibility

These advancements resulted in a unified, globally accessible platform that enhanced user engagement and streamlined corporate web operations.

The Client

A global leader in the automotive industry, the client is recognised for their innovative manufacturing practices and cutting-edge engineering.

  • 130+ years of automotive expertise and manufacturing excellence.
  • Produces over 2 million vehicles annually for global markets.
  • Employs a workforce of more than 150,000 people worldwide.
Automotive-Client

The Problem

The client needed a unified solution to:

  • Merge the websites for Mercedes-Benz Truck and Mercedes-Benz Bus.
  • Support multiple languages for global accessibility.
  • Improve the platform's user experience while maintaining corporate-level content management capabilities.

The Solution

BGTS implemented a comprehensive solution to unify and modernise the client’s web presence.

Unified Web Platform:

Developed a single platform encompassing the websites for Mercedes-Benz Truck and Mercedes-Benz Bus.

Content Management Panel:

Built a powerful tool for corporate users to manage and update content efficiently.

UI/UX Enhancement:

Designed a user-focused website aligned with the latest UI and UX trends to maximise end-user engagement.

Team & Technology

Tech Stack Utilised

Frontend

  • MVC
  • HTML
  • JavaScript

Backend

  • Entity Framework
  • Microsoft SQL Server

Team Composition

2 backend developers

2 frontend developers

1 project manager

The Outcome

The unified Corporate Web Platform transformed the client’s digital presence and operations:

Improved User Experience

Combined the Mercedes-Benz Truck and Bus websites into a single, streamlined platform, enhancing navigation and engagement.

Efficient Content Management

Introduced a robust multilingual content management panel, enabling faster updates and consistent branding globally.

Expanded Accessibility

Supported multiple languages, improving global reach and communication with diverse audiences.

Modernised Digital Identity

Designed with the latest UI/UX trends, reflecting the client’s innovative and high-quality brand.

Operational Gains

Simplified website management, reduced redundancies, and decreased maintenance costs.

The platform strengthened the client’s global web presence, offering an intuitive and efficient experience for both users and internal teams.