CASE STUDY

Streamlining Data Management
and Core Platform Enhancement

Big Data & Analytics
Media & Entertainment

Project Highlights

Scope

  • Data analytics and reporting automation.
  • Admin functionality for non-technical users.
  • Concert listing and ticket purchasing platform enhancement.

Challenges Overcome

Complex integrations with third-party platforms.

Real-time data integration and synchronization.

Adapting to a non-standard tech stack with legacy components.

Business Impact

These metrics illustrate the significant operational improvements and business growth driven by our strategic technical solutions for the subsidiary.

User Engagement

User Traffic

Campaign Analysis Speed

IT Dependency

Ticket Conversion Rates

Incident Response Time

The Client

The client is a leading platform that connects music fans with live events, enabling users to discover, track, and purchase tickets for concerts. It provides a comprehensive service for concert-goers, enhancing their event experience.

  • Facilitates ticket purchasing and event discovery for millions of users globally.
  • Partners with major artists and venues to offer exclusive content and experiences.
  • Continuously innovates to improve user engagement and expand its platform across multiple regions.
Media-Entertainment-Client

The Problem

Incident Reporting

The subsidiary needed a real-time system to track and analyse operational issues and performance bottlenecks.

Influencer Marketing Analysis

There was a requirement for a tool that could track social media campaign performance and measure influencer impact.

Core Product Development

The existing platform for concert listings and ticket purchasing required enhancements to improve functionality, user experience, and customer satisfaction.

Admin Function for Non-Technical Users

A streamlined admin interface was needed to reduce the dependence on IT teams for routine tasks like updating event listings or managing content, thereby improving agility.

The Solution

Data Analytics & Reporting System

BGTS created a real-time data integration system to aggregate and analyse operational incidents and influencer marketing campaign data.

Enhanced Concert Listings & Ticket Purchasing

The core product platform was improved with a more intuitive UI and UX, providing real-time updates on ticket availability, seating, and pricing.

Admin Interface for Non-Technical Users

A new admin interface was designed for the business teams to manage content and platform features without needing IT intervention.

Team & Technology

Tech Stack Utilised

Backend

  • Ruby on Rails
  • Jenkins

Frontend

  • React
  • TypeScript

Data

  • BigQuery
  • Google Data Studio

Cloud & DevOps

  • Google Cloud
  • Kubernetes
  • Slack

Team Composition

3 backend developers

3 frontend developers

2 data engineers

2 cloud engineers

The Outcome

Increased User Engagement

The improvements to the UI/UX led to enhanced user interactions on the platform, resulting in greater customer satisfaction.

Optimised Decision-Making

The real-time data integration system allowed the operations and marketing teams to respond more quickly to incidents and operational issues, improving overall efficiency.

Faster Influencer Campaign Analysis

Marketing teams gained the ability to evaluate influencer campaign performance more efficiently, leading to better insights and optimisation of marketing strategies.

Reduced IT Dependencies

The new admin interface empowered non-technical teams to manage content and platform features independently, significantly reducing the reliance on IT for routine updates.

Improved Platform Scalability

Enhancements to the ticket purchasing platform enabled it to better handle increased traffic, especially during peak sales periods.

Higher Conversion Rates

The streamlined ticket purchasing process contributed to improved conversion rates, making it easier for users to complete their purchases.